Projections on Media for LGBT College Students
-College age LGBT people don’t have a lot of time to consume news, so whatever we propose needs to be simple, convenient, and get straight to the point.
-LGBT people are just regular people; they are interested in LGBT related issues, but not only in these issues, so there needs to be general content too.
-LGBT community members get the majority of their news online and prefer Web sites with an interactive/networking element.
-LGBT community members can be from a variety of ethnicities, races and countries of origin. This needs to be considered and integrated in any media product we develop. (Example: variety of language options and international news.)
-The presentation of a publication (online, in print or on television) is of high importance. A sleek magazine, or a streamlined Web site is attractive to our audience.
-A publication needs to research what topics are of particular interest to LGBT college students, and create stories or features on those topics, without focusing on the “gay element.”
